SEO Terms

• SE - Search Engine
• SEO - Search Engine Optimization
• SEM – Search Engine Marketing
• SERPs - Search Engine Results Pages
• PR – Page Rank
• SMO – Social Media Optimization
• PPC – Pay Per Click
• PPA - Pay Per Action
• CPA - Cost Per Action/Acquisition
• CPM - Cost Per (thousand) Impressions
• CTA – Content Targeted Advertising
• CTR – Click Through Rate
• IBL – Inbound link
• LSI - Latent Semantic Indexing
• B2B - Business To Business
• B2C - Business To Consumer
• TLD - Top Level Domain
• ROI - Return on Investment
• ROAS - Return on ad Spend
• RSS - Really Simple Syndication
• HTML - Hypertext Markup Language
• CSS - Cascading Style Sheet
• URL - Uniform Resource Location
• IP - Internet Protocol
• WWW - World Wide Web
• URI - Universal Resource Identifier
• ASP - Active Server Pages
• ASCII - American Standard Code for Information Interchange
• RSS FEEDS - Really Simple Syndication
• DMCA - Digital Millennium Copyright Act
• CRM - Customer Relationship Management
• CPC - Cost Per Click
  Cost Per Conversion
• CPI - Cost Per Impression
• CPM - Cost Per Mille
• CPT - Cost Per Thousand
• CPT - Cost Per Time
• eCPA - Effective Cost Per Action
• eCPM - Effective Cost Per Mille
• Revenue Share - Cost derived from advertiser income
• VPA - Cost Per Action variation that transparently balances incentives between vendors and consumers