Sunday, December 23, 2007

Online Marketing Careers Conference in Delhi

OMCAR 2008 is going to be the World's first online marketing careers conference. Hosted by OM Careers (a non-profit organization & an online marketing careers community) OMCAR is designed to create a confluence for the burgeoning Online Marketing Industry and the Professional talent who dream to be a part of it.

With a commitment to empower the current & aspiring Online Marketing Professionals in their Careers, this conference promises to kick-off the much required platform to explore endless opportunities in OM Industry.

Highlights of the Conference
Introduction to Online Marketing
Endless Career Opportunities in Online Marketing
What it takes to be part of this industry?
Entrepreneurial Opportunities
Personal Branding
The future of Online Marketing

The event details can be found at
Do add your name in the participants list at

Friday, December 7, 2007

Web Innovation 2007 - The Nextgen Web Technology Revolution : 2.0 & Beyond

Web Innovation 2007
The Nextgen Web Technology Revolution:2.0 & Beyond
18-19 December 2007, The Grand Ashok - Bangalore

WEB INNOVATION 2007 will be the forum for Designers, Developers, Product Managers, Entrepreneurs, Enterprise, VCs, Marketing Specialists, Strategists, Consultants and others to understand the WEB 2.0 tools, trends and technologies better in order to harness endless business opportunities.

This edition of WEB INNOVATION 2007 will focus on the following:

Web 2.0 & beyond
Evolution of the web design and development markets
Define how the web will drive newer successful businesses in the days to follow
Innovative Technologies, Models and Methods for building and harnessing the Next generation Web
How technology and business enterprises could collaborate and harness endless business opportunities, maintain market leadership and competitive edge
The Trade show floor showcasing the Web 2.0 tools, trends and technologies

For more details visit

Monday, December 3, 2007

Pay Per Click (PPC)

Pay Per Click (PPC) is an advertising method that can be used to promote your website. It increases traffic to your websites.

By placing a PPC ad, you are paying the search engines to bring traffic to your website. You, the advertiser, pay a "cost per click" each time a person clicks on your ad. This cost is determined by the amount you bid for each keyword associated with your ad. You place an ad using the keywords you want to reference to your website, and place a bid on those keywords for placement rank. The higher the bid, the higher rank you can obtain in the search engine for placement of your ad. When a person searches for your keyword, your ad will appear in the search results. Each time your ad is clicked on, you are charged the amount that you bid on for the word being searched.

Google Adwords and Yahoo Search Marketing are the two major PPC programs on the Internet today. Microsoft AdCenter is a recent newcomer to PPC programs.

Pay per click (PPC) advertising has revolutionized advertising on the Internet. With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Pay per click is also sometimes known as Cost Per Click (CPC).

When you place your PPC ad campaign with one the search engines, be sure the keywords that you use are the same as the primary keywords used in your website. You also want the keywords to be the same as those in the title of your ad. Use very targeted keywords. Do not bid on every word that you think might relate to your site. While this may attract additional traffic to your site, it will not be the targeted traffic that you want. You want your ad to bring traffic to your site that will convert into a sale. By placing your ad using targeted keywords, you will be bringing potential customers to your site and not visitors. Since you are paying each time someone clicks on your ad, you don't want to pay for visitors.

Pay per click advertising is where an advertiser creates an ad for a product or service that will be presented to a search engine user when the user searches on a specific key word or key word phrase. When you use an search engine, you see the ads when you receive the results of the search. You have noticed that the ads are about the same information that you entered into the search. This is based on the keywords for which the ads are targeted.

The advertiser that puts the ad in the search engine agrees that it will pay a certain amount to the search engine each time the ad is clicked by a user. The order of presentation of the ads on the search engine results page depends on the price that the advertiser agrees to pay and the historical click-through rates of all ads shown for a given search.

PPC advertising is a great way to make money as an affiliate. You identify a company that you want to promote, identify the keywords that searchers will use when searching for the company?s products, and set up a landing web page to receive the click from the search engine. On the landing page, you place ad copy to sell the reader on clicking to the company?s site that you are representing. If the user clicks to the company site and takes the desired action (purchasing a product or completing a lead form), you are paid for the completion of the action. This will be a percent of the sale of a product or a flat payment for a sales lead.

It is also advantageous to place more than one ad campaign for your site. The second ad campaign would contain targeted keywords that were different from the ones used in the first ad campaign. This way, you can run a comparison of the two ad campaigns to see which one works the best and which keywords are being searched for most often. If you find that only a few keywords in each ad campaign are being searched for, you can always take those keywords that are targeted the most and put all those words in one ad campaign. This will save you time in the long run as you will then only have to keep tabs on one ad campaign for your website.

When an search engine presents your ad to a user, it is called an "impression". When a user clicks on the ad, it is called a "click". The search engine develops a ratio called the click through rate (CTR) by dividing the clicks by the impressions. If your CTR remains high enough (this varies by search engine but usually above one percent is sufficient), your ad will continue to run. If it does not perform well, the search engine will inactivate it until you change something about the ad to make it perform better.

Your account with the PPC program will have reports that show you the impressions, the clicks, the CTR. It will also show you your average cost per click, the total cost for the keyword (clicks time average cost), and the average position of the ad in the times it was displayed (first, second, third, etc.).

Pay Per Click are premium listings that give you greater visibility on search engines. Paid search words are generally displayed at the top of the results list or to the right of the list. Campaigns of this type generate a very high response since Internet users can follow a link directly to your companys website.
The search engines are constantly changing their rules and guidelines. Be sure to keep current with all the changes and adjust your ad campaigns accordingly.

Friday, October 26, 2007

Site Optmization – Tips

Use your keywords in your page title. The page title should be 5-10 words long at most. It should contain the primary theme keyword/phrase for the site. Place the most important keyword phrase at the beginning of the page title.

Do not put your site title on every page of your site unless you are really trying to brand that name.

Shorter site titles are usually better than really long ones.

The keywords META tag should contain the overall theme keyword/phrase for the site.

Overlapping keyword phrases in the page title can help you pick up multiple search phrases.

Create a unique page title, meta description, and content for each page. Make each page title and meta description unique.

Meta tags are not extremely important but they can help some. The meta description should be a few sentences to a paragraph describing the page contents.

Each keyword phrase in the keywords tag should be comma separated.

Use a single keyword rich H1 header on your page

Use keyword rich subheaders (H2 or H3) before every paragraphs.

Use bulleted lists and bolding to make content easier to read.

Target your most competitive keyword phrase with the home page.

Link to your home page from every page of your site.

Include your site name and / or home page’s primary keyword phrase in the text links pointing at it.

Link to the major theme pages from your home page.

Use text based navigation. If you use graphic navigation:

o Use descriptive alt text for your image links.

o Link to your primary pages from every page of your site using footer text links.

Use keyword rich navigation to help search engines understand the structure of your site.

Use a site map to help search engines spider through your site.

Whenever possible use descriptive text when linking between pages of your site.

Saturday, October 20, 2007

What is Internet Marketing?

Internet marketing is one of the fastest growing online industries. The term Internet Marketing is commonly used to mean marketing your web site over the internet. It is important to remember, as well, that your web site is marketing your products or services over the internet to online consumers. Using a variety of techniques, Internet marketers are able to earn money directly though online sales or generate a commission by marketing products for other merchants. In order to be successful at marketing a web site, you must first create a web site capable of successfully marketing the products or services offered.

For many businesses, online advertising is the key to drawing in new customers and succeeding in the competitive online market. Effective online campaigns can quickly increase your brand recognition, online visibility and sales revenue.

Thursday, October 18, 2007

Small Introduction on SEO Process

There are a number of factors that influence the search engine optimization and evaluation process. The SEO services can be broadly classified into two categories

On Page SEO (On-Page Optimization)

Off Page SEO (Off-Page Optimization)

On Page SEO or On-Page Optimization

On-page optimization, the original form of search engine optimization, is one of the main requirements necessary to improve website ranking in leading search engines such as Google, Yahoo, MSN, Altavista, and Askjeeves. For any website, on-page SEO should ensure subject level information, easy navigation, tools to generate leads and suitable optimization tools.

The first and most fundamental on page SEO technique that you will want to keep in mind is keyword enriched copy used on the pages of your website itself. It includes a number of key factors including web pages with good content and good keyword density, Meta tags, website structure and so on. These factors affect the web ranking directly. Optimization of a web page demands a lot of attention. It is always advisable to use standard SEO techniques and search engine approved tools that will improve search engine ranking.

Off page optimization includes:

  • Keyword research
  • Proper use of Meta tags
  • Text suggestions
  • Keyword density optimized and more

On-page optimization is mainly focused on two factors - webpage content and website structure. Among these two, the key factor is web page content. A page with a long description will not affect the ranking. So, it requires special care on writing and optimizing web page contents. It is must to write and optimize relevant and good quality web page content. Website structure factors include domain, FAQ, contact page, site map page, and so on.

Off Page SEO or Off-Page Optimization

In off-page optimization, the external factors such as the number of linking to the site determine the ranking. These off-page factors are related to the website linking. Utilizing these off page factors carefully and implements these in the websites to achieve top ranking is a major task in off page SEO. Some of the factors that are considered by the leading search engines to evaluate the off-page optimization are the type of websites that are linked to your website, number of sites and links, page title, anchor text etc.

Google algorithm support many tools of the off-page optimization. So, nowadays, many optimizers use this optimization technique.

Off page optimization includes:

  • Link building to improve link popularity of the website
  • Two way linking
  • Use keyword rich anchor text in linking text
  • Improving pagerank
  • Directory submission and more

Sunday, October 14, 2007

What is SEO ?

Search engine optimization (SEO) is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine (google, yahoo, altavista, msn, etc). The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. This is a marketing technique for a website. The idea is to create a website that is effective and user friendly.

Listing your website with the major search engines is important for website promotion, but you may be competing with thousands of other websites offering similar services as well.

Search engine optimization (SEO) is the art of creating Web pages that will rank high in search engine results. SEO is accomplished by optimizing certain sections or "elements" in the HTML coding of each page. It may involve some changes in content, changes to html tags in the code, design and layout changes, new text for Meta tags, headlines etc. This is to get your web site to the top of search engines for specific phrases.

Search engine optimisation is the newest and fastest growing method for companies to reach their customers by increasing visibility for their company, products and services on internet search engines. It is also a type of Internet marketing. More specifically, Search Engine Optimization is a form of search engine marketing.

SEO is a surprisingly enjoyable industry to become involved with. But it’s often described as a ‘waiting game’; it can take several months at a time to ever see any results from the changes you have made. Only thing, we have to pay close attention to several key things.

Search engine optimization (SEO) is an important aspect of a long term successful web site marketing and web site promotion campaign.

Search engine optimizer - an expert, consultant, specialist or guru or an SEO company, that will help optimize your site so it will rank better in search engine results.

Saturday, October 13, 2007

SEO Terms

  • SE - Search Engine
  • SEO - Search Engine Optimization
  • SEM – Search Engine Marketing
  • SERPs - Search Engine Results Pages
  • PR – Page Rank
  • SMO – Social Media Optimization
  • PPC – Pay Per Click
  • PPA - Pay Per Action
  • CPA - Cost Per Action/Acquisition
  • CPM - Cost Per (thousand) Impressions
  • CTA – Content Targeted Advertising
  • CTR – Click Through Rate
  • IBL – Inbound link
  • LSI - Latent Semantic Indexing
  • B2B - Business To Business
  • B2C - Business To Consumer
  • TLD - Top Level Domain
  • ROI - Return on Investment
  • ROAS - Return on ad Spend
  • RSS - Really Simple Syndication
  • HTML - Hypertext Markup Language
  • CSS - Cascading Style Sheet
  • URL - Uniform Resource Location
  • IP - Internet Protocol
  • WWW - World Wide Web
  • URI - Universal Resource Identifier
  • ASP - Active Server Pages
  • ASCII - American Standard Code for Information Interchange
  • RSS FEEDS - Really Simple Syndication
  • DMCA - Digital Millennium Copyright Act
  • CRM - Customer Relationship Management
  • CPC - Cost Per Click
    Cost Per Conversion
  • CPI - Cost Per Impression
  • CPM - Cost Per Mille
  • CPT - Cost Per Thousand
  • CPT - Cost Per Time
  • eCPA - Effective Cost Per Action
  • eCPM - Effective Cost Per Mille
  • Revenue Share - Cost derived from advertiser income
  • VPA - Cost Per Action variation that transparently balances incentives between vendors and consumers

Friday, October 12, 2007

Few Tips for SEO

Search Engine Basics
- How Search Engines Work
- How Searchers Work
- Driving Search Traffic to Your Website

Designing Website for Search Engines
- Dangerous Pitfalls to Avoid At All Cost
- Making Your Website Crawlable
- SEO: White-Hat vs Black-Hat

Keyword Research
- Keyword Concept
- Using the The Long Tail Concept
- Step-by-step Keyword Selection

Link Popularity
- Why is Link Popularity Important?
- How to Measure Link Popularity
- Winning the Search Ranking Race

Link Building Strategies
- Reciprocal Link and One-Way Link