Friday, October 26, 2007

Site Optmization – Tips

Use your keywords in your page title. The page title should be 5-10 words long at most. It should contain the primary theme keyword/phrase for the site. Place the most important keyword phrase at the beginning of the page title.

Do not put your site title on every page of your site unless you are really trying to brand that name.

Shorter site titles are usually better than really long ones.

The keywords META tag should contain the overall theme keyword/phrase for the site.

Overlapping keyword phrases in the page title can help you pick up multiple search phrases.

Create a unique page title, meta description, and content for each page. Make each page title and meta description unique.

Meta tags are not extremely important but they can help some. The meta description should be a few sentences to a paragraph describing the page contents.

Each keyword phrase in the keywords tag should be comma separated.

Use a single keyword rich H1 header on your page

Use keyword rich subheaders (H2 or H3) before every paragraphs.

Use bulleted lists and bolding to make content easier to read.

Target your most competitive keyword phrase with the home page.

Link to your home page from every page of your site.

Include your site name and / or home page’s primary keyword phrase in the text links pointing at it.

Link to the major theme pages from your home page.

Use text based navigation. If you use graphic navigation:

o Use descriptive alt text for your image links.

o Link to your primary pages from every page of your site using footer text links.

Use keyword rich navigation to help search engines understand the structure of your site.

Use a site map to help search engines spider through your site.

Whenever possible use descriptive text when linking between pages of your site.

Saturday, October 20, 2007

What is Internet Marketing?

Internet marketing is one of the fastest growing online industries. The term Internet Marketing is commonly used to mean marketing your web site over the internet. It is important to remember, as well, that your web site is marketing your products or services over the internet to online consumers. Using a variety of techniques, Internet marketers are able to earn money directly though online sales or generate a commission by marketing products for other merchants. In order to be successful at marketing a web site, you must first create a web site capable of successfully marketing the products or services offered.

For many businesses, online advertising is the key to drawing in new customers and succeeding in the competitive online market. Effective online campaigns can quickly increase your brand recognition, online visibility and sales revenue.

Thursday, October 18, 2007

Small Introduction on SEO Process

There are a number of factors that influence the search engine optimization and evaluation process. The SEO services can be broadly classified into two categories

On Page SEO (On-Page Optimization)

Off Page SEO (Off-Page Optimization)

On Page SEO or On-Page Optimization

On-page optimization, the original form of search engine optimization, is one of the main requirements necessary to improve website ranking in leading search engines such as Google, Yahoo, MSN, Altavista, and Askjeeves. For any website, on-page SEO should ensure subject level information, easy navigation, tools to generate leads and suitable optimization tools.

The first and most fundamental on page SEO technique that you will want to keep in mind is keyword enriched copy used on the pages of your website itself. It includes a number of key factors including web pages with good content and good keyword density, Meta tags, website structure and so on. These factors affect the web ranking directly. Optimization of a web page demands a lot of attention. It is always advisable to use standard SEO techniques and search engine approved tools that will improve search engine ranking.

Off page optimization includes:

  • Keyword research
  • Proper use of Meta tags
  • Text suggestions
  • Keyword density optimized and more

On-page optimization is mainly focused on two factors - webpage content and website structure. Among these two, the key factor is web page content. A page with a long description will not affect the ranking. So, it requires special care on writing and optimizing web page contents. It is must to write and optimize relevant and good quality web page content. Website structure factors include domain, FAQ, contact page, site map page, and so on.

Off Page SEO or Off-Page Optimization

In off-page optimization, the external factors such as the number of linking to the site determine the ranking. These off-page factors are related to the website linking. Utilizing these off page factors carefully and implements these in the websites to achieve top ranking is a major task in off page SEO. Some of the factors that are considered by the leading search engines to evaluate the off-page optimization are the type of websites that are linked to your website, number of sites and links, page title, anchor text etc.

Google algorithm support many tools of the off-page optimization. So, nowadays, many optimizers use this optimization technique.

Off page optimization includes:

  • Link building to improve link popularity of the website
  • Two way linking
  • Use keyword rich anchor text in linking text
  • Improving pagerank
  • Directory submission and more

Sunday, October 14, 2007

What is SEO ?

Search engine optimization (SEO) is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine (google, yahoo, altavista, msn, etc). The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. This is a marketing technique for a website. The idea is to create a website that is effective and user friendly.

Listing your website with the major search engines is important for website promotion, but you may be competing with thousands of other websites offering similar services as well.

Search engine optimization (SEO) is the art of creating Web pages that will rank high in search engine results. SEO is accomplished by optimizing certain sections or "elements" in the HTML coding of each page. It may involve some changes in content, changes to html tags in the code, design and layout changes, new text for Meta tags, headlines etc. This is to get your web site to the top of search engines for specific phrases.

Search engine optimisation is the newest and fastest growing method for companies to reach their customers by increasing visibility for their company, products and services on internet search engines. It is also a type of Internet marketing. More specifically, Search Engine Optimization is a form of search engine marketing.

SEO is a surprisingly enjoyable industry to become involved with. But it’s often described as a ‘waiting game’; it can take several months at a time to ever see any results from the changes you have made. Only thing, we have to pay close attention to several key things.

Search engine optimization (SEO) is an important aspect of a long term successful web site marketing and web site promotion campaign.

Search engine optimizer - an expert, consultant, specialist or guru or an SEO company, that will help optimize your site so it will rank better in search engine results.

Saturday, October 13, 2007

SEO Terms

  • SE - Search Engine
  • SEO - Search Engine Optimization
  • SEM – Search Engine Marketing
  • SERPs - Search Engine Results Pages
  • PR – Page Rank
  • SMO – Social Media Optimization
  • PPC – Pay Per Click
  • PPA - Pay Per Action
  • CPA - Cost Per Action/Acquisition
  • CPM - Cost Per (thousand) Impressions
  • CTA – Content Targeted Advertising
  • CTR – Click Through Rate
  • IBL – Inbound link
  • LSI - Latent Semantic Indexing
  • B2B - Business To Business
  • B2C - Business To Consumer
  • TLD - Top Level Domain
  • ROI - Return on Investment
  • ROAS - Return on ad Spend
  • RSS - Really Simple Syndication
  • HTML - Hypertext Markup Language
  • CSS - Cascading Style Sheet
  • URL - Uniform Resource Location
  • IP - Internet Protocol
  • WWW - World Wide Web
  • URI - Universal Resource Identifier
  • ASP - Active Server Pages
  • ASCII - American Standard Code for Information Interchange
  • RSS FEEDS - Really Simple Syndication
  • DMCA - Digital Millennium Copyright Act
  • CRM - Customer Relationship Management
  • CPC - Cost Per Click
    Cost Per Conversion
  • CPI - Cost Per Impression
  • CPM - Cost Per Mille
  • CPT - Cost Per Thousand
  • CPT - Cost Per Time
  • eCPA - Effective Cost Per Action
  • eCPM - Effective Cost Per Mille
  • Revenue Share - Cost derived from advertiser income
  • VPA - Cost Per Action variation that transparently balances incentives between vendors and consumers

Friday, October 12, 2007

Few Tips for SEO

Search Engine Basics
- How Search Engines Work
- How Searchers Work
- Driving Search Traffic to Your Website

Designing Website for Search Engines
- Dangerous Pitfalls to Avoid At All Cost
- Making Your Website Crawlable
- SEO: White-Hat vs Black-Hat

Keyword Research
- Keyword Concept
- Using the The Long Tail Concept
- Step-by-step Keyword Selection

Link Popularity
- Why is Link Popularity Important?
- How to Measure Link Popularity
- Winning the Search Ranking Race

Link Building Strategies
- Reciprocal Link and One-Way Link