Thursday, October 18, 2007

Small Introduction on SEO Process

There are a number of factors that influence the search engine optimization and evaluation process. The SEO services can be broadly classified into two categories

On Page SEO (On-Page Optimization)

Off Page SEO (Off-Page Optimization)

On Page SEO or On-Page Optimization

On-page optimization, the original form of search engine optimization, is one of the main requirements necessary to improve website ranking in leading search engines such as Google, Yahoo, MSN, Altavista, and Askjeeves. For any website, on-page SEO should ensure subject level information, easy navigation, tools to generate leads and suitable optimization tools.

The first and most fundamental on page SEO technique that you will want to keep in mind is keyword enriched copy used on the pages of your website itself. It includes a number of key factors including web pages with good content and good keyword density, Meta tags, website structure and so on. These factors affect the web ranking directly. Optimization of a web page demands a lot of attention. It is always advisable to use standard SEO techniques and search engine approved tools that will improve search engine ranking.

Off page optimization includes:

  • Keyword research
  • Proper use of Meta tags
  • Text suggestions
  • Keyword density optimized and more

On-page optimization is mainly focused on two factors - webpage content and website structure. Among these two, the key factor is web page content. A page with a long description will not affect the ranking. So, it requires special care on writing and optimizing web page contents. It is must to write and optimize relevant and good quality web page content. Website structure factors include domain, FAQ, contact page, site map page, and so on.

Off Page SEO or Off-Page Optimization

In off-page optimization, the external factors such as the number of linking to the site determine the ranking. These off-page factors are related to the website linking. Utilizing these off page factors carefully and implements these in the websites to achieve top ranking is a major task in off page SEO. Some of the factors that are considered by the leading search engines to evaluate the off-page optimization are the type of websites that are linked to your website, number of sites and links, page title, anchor text etc.

Google algorithm support many tools of the off-page optimization. So, nowadays, many optimizers use this optimization technique.

Off page optimization includes:

  • Link building to improve link popularity of the website
  • Two way linking
  • Use keyword rich anchor text in linking text
  • Improving pagerank
  • Directory submission and more

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